How to write sales letter templates

Strong sales letters will enable you to capture your audience's attention, no matter who you will send it to.

After downloading and filling in the blanks, you can easily customize e.g. visuals, typography, details, and appearance of your B2B or B2C Sales Letter. Adequate communication is essential, in order to have truthful and accurate information exchange and to make the business grow. There are a few basic requirements and guidelines for a strong sales letter are the following:

- Write the content as if you are the customer, imagine like you are your own customer or customer-of-your-customer;

- Immediately clear about your company, introduce products/services in an attractive way and highlight your strengths;<;p>

- The structure is standard: introduction, body, and conclusion, but you must apply AIDA principles (Attention – Interest – Desire – Action);

- Use a comfortable to read conversation style;

- Use headlines to capture the attention of customers and get readers interested;

- Use short clear sentences and compose the text in short paragraphs;

- Brief, preferably one page in length; Edit and re-edit your text until it’s satisfying for 110%;

- Clean, error-free, and easy to read.

Check out the following example sales letter templates:




  • Conversation Log

    How to create an effective Conversation Log? Download this example Conversation Log and keep track of customer meetings and sales progress directly!

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  • Event Proposal Sheet

    How do you write a strong Event Proposal Sheet? Download this Event Proposal Sheet and impress your customers with a professional sales letter!

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  • Bill of Sale Form

    How do you prepare a professional Bill of Sale? Download this example Bill of Sale now.

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  • Letterhead Template

    How do I make my own letterhead? How do you prepare a letterhead? Download this example Letterhead and impress your customers with a professional letter!

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  • Address Book Template

    How to keep an Address Book? Download this example Address Book Template and keep track of your customers and conversations in order to grow your business.

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  • Price Sheet Template

    How do you prepare a professional Price Sheet template? After downloading and filling in the blanks, you can easily customize the visuals, typography, details,

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  • Printable Bill of Sale

    How do you write a simple bill of sale? Download this printable Bill of Sale and use it as a professional sales tool today!

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  • Free Bill of Sale

    How do I do a simple bill of sale? Download this example Bill of sale and impress your customers with a professional sales letter!

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  • Volunteer request letter

    How to ask for a Coupon as a volunteer for an event? Download this example volunteer request letter for issuance of coupon directly.

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  • FFP2 - N95 Mask Quotation

    How to make a professional quotation for Face Masks? Download this example FFP2 / N95 Mask quotation now that will help you sell your inventory.

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