Competitor analysis Google Docs templates

How to perform a Competitor Analysis Template in Google Docs

Using Google Docs to create a Competitor Analysis template is straightforward and convenient. Follow these steps to get started:

Access Google Docs:

Open your web browser and visit Google Docs at docs.google.com. Log in to your Google account if you haven't already.

Open a New Document:

To start a new document, click on the "+ Blank" option to open a blank page. Alternatively, you can use a pre-made template by clicking "Template Gallery" and selecting a Competitor Analysis template if available.

Customize the Document:

Enter the necessary information for the Competitor Analysis template, including:

• Title: Begin with a clear and concise title, such as "Competitor Analysis" or "Market Competitor Overview."
• Introduction: Write a brief introduction explaining the purpose of the analysis and what you aim to achieve.
• Competitor Profiles: Create sections for each competitor you are analyzing. Include the following details for each:
• Company Name: The name of the competitor.
• Overview: A brief description of the competitor, including their history, mission, and vision.
• Products/Services: A detailed list of the products or services they offer.
• Market Position: Information about their position in the market, including market share, target audience, and geographic reach.
• Strengths and Weaknesses: An analysis of their strengths and weaknesses, including any competitive advantages they may have.
• Marketing Strategies: Insights into their marketing strategies, including advertising, social media presence, and promotional tactics.
• Pricing: Information on their pricing structure and any notable pricing strategies.
• SWOT Analysis: A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for each competitor.
• Comparative Analysis: Create a section to compare all competitors based on key metrics. Use tables or charts for a clear visual representation.
• Conclusion: Summarize the findings and provide actionable insights or recommendations based on the analysis.

Format Your Document:

Set up the document with the appropriate formatting. Adjust the font style, size, and color using the toolbar at the top. To customize page margins and orientation, go to "File" > "Page Setup."

Insert Elements:

To add tables for organizing data, go to "Insert" > "Table" and select the desired size. You can also insert charts or graphs to visualize data by going to "Insert" > "Chart."

Save Your Document: automatically saves your work as you type. For added security, you can manually save by clicking on "File" > "Save" or using the keyboard shortcut (Ctrl + S on Windows, Command + S on Mac).