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Module Market Research and Analysis and RCPA Key Learning Outcomes • Monitor competitor’s products and selling and promotional activities and gather current market information on pricing, new products, delivery schedules, promoting techniques, etc, know the techniques of Market Research • Conduct the retail chemist prescription audit effectively and to identify needs of potential customers by going through the prescriptions given by the doctors in the defined geography to their patients, know how to conduct and analyse retail call audits and how to use IT to Capture Market information and also gain the orientation with Physician and Pharmacist needs and working environment • Understand technical/ scientific data presentations and briefings about product and market, know the basics of general Anatomy and general Physiology, and learn various systems of the Human body in tandem with physiology of that organ and system as whole and Familiarise with medical specialities and their common diseases Participant Manual, Power point presentation, Case Studies, Computer system, LCD Projector Screen/ LCD Monitor, Mike, Sound System, Laser Pointer, White/ Black Board, White Board Marker/ chalk, duster, flip charts, Charts of Human Anatomy and Physiology • Understand technical/ scientific data presentations and briefings and to understand and interpret clinical data supplied by company, learn fundamentals of pharmacology understand related terms and their significance and understand basics of Drug metabolism Participant Manual, Power point presentation, Case Studies, Computer system, LCD Projector Screen/ LCD Monitor, Mike, Sound System, Laser Pointer, White/ Black Board, White Board Marker/ chalk, duster, flip charts • Understand technical/ scientific data presentations and briefings and to understand and interpret clinical data supplied by company, know what is drug Participant Manual, Power point presentation, Case Studies, Computer system, LCD Projector Screen/ LCD Monitor,
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