Case Study Swot Analysis
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Competetive Advantage Lower Cost Differentiation Starbucks Differentiation Cost Leadership VIA Cost Focus In-Store brewing products/gifts Focused Differentiation Below are the financial ratios from the income statement and balance sheets for Starbucks: 2009 2008 2007 Current 1.29 0.8 0.79 Acid Debt to Equity Gross Profit Net Margin 0.86 0.83 56 0.19 0.49 1.28 20 0.15 0.47 1.34 24 0.3 The ratios show that assets vs.. 6 CASE STUDY: STARBUCKS SWOT Analysis Internal Factor Analysis Summary (IFAS) Internal Strategic forces Weight Rating Weighted Score Strengths S1- Brand Identity S2- Quality S3- Variety S4- Locations S5- Convenience S6- Store Ambiance S7- Ethics 20 10 10 10 20 5 5 4 3 3 5 4 3 3 .8 .3 .3 .5 .8 .15 .15 W1- Overexposure W2- Too many products W3- Risky investment in more locations 10 5 5 4 4 4 .025 .0125 .0125 TOTAL SCORES 1.00 Weaknesses 3.05 Comments S1- the company consistently maintains its brand, even without heavy marketing.. CASE STUDY: STARBUCKS Weaknesses- Threats T1- Direct Competition T2- Cheaper Alternatives T3- Recession 15 15 15 TOTAL SCORES 1.00 Strategic Factors S1- Brand Identity S5- Convenience W1- Overexposure O1- Customization O2- International Markets O3- On-the-Go Lifestyle T1- Direct Competition T2- Cheaper Alternatives Weight 20 20 5 10 15 15 5 10 Total Score 1.00 3 2 4 .45 .3 .6 3.8 Rating 5 4 3 3 4 4 2 2 Weighted Score 1 .8 .15 .3 .6 .6 .1 .2 3.9 T1- Direct competition from Peets and Coffee Bean increasing..
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