Restaurant Business Plan

Date Signature of Recipient Table of Contents 1.0 Executive Summary 5 1.1 Business Objectives 5 1.2 Mission Statement 5 1.3 Guiding Principles 6 1.4 Keys to Success 6 2.0 Company Description 6 2.1 Ownership 7 2.2 Legal Form 7 2.3 Start-Up Summary 7 2.4 Location and Facilities 7 3.0 Services 8 3.1 Daily Operations and Production 8 3.2 Competitive Comparison 8 3.3 Suppliers 9 3.4 Management Controls 9 3.5 Administrative Systems 10 3.6 Future Services 10 4.0 Market Analysis 10 4.1 Industry Analysis 11 4.1.1 Market Size 12 4.1.2 Industry Participants 12 4.1.3 Main Competitors 12 4.1.4 Market Segments 13 4.2 Market Tests 14 4.3 Target Market Segment Strategy 14 4.3.1 Market Needs 14 4.3.2 Market Trends 14 4.3.3 Market Growth 15 4.4 Positioning 15 5.0 Marketing Strategy and Implementation 15 5.1.1 Strengths 16 5.1.2 Weaknesses 16 5.1.3 Opportunities 16 5.1.4 Threats 16 5.2 Strategy Pyramid 17 5.3 Unique Selling Proposition (USP) 17 5.4 Competitive Edge 17 5.5 Marketing Strategy and Positioning 18 5.5.1 Positioning Statement 18 5.5.2 Pricing Strategy 18 5.5.3 Promotion and Advertising Strategy 19 5.5.4 Website 19 5.5.5 Marketing Programs 19 5.6 Sales Strategy 19 5.6.1 Sales Forecast 20 5.6.2 Sales Programs 20 5.7 Legal 20 5.8 Milestones 20 5.9 Exit Strategy 21 6.0 Organization and Management 21 6.1 Organizational Structure 21 6.2 Management Team 21 6.3 Management Team Gaps 21 6.4 Board of Directors 22 7.0 Financial Plan 22 7.1 Important Assumptions 22 7.2 Start-Up Costs 23 7.3 Source and Use of Funds 24 7.4 Break-Even Analysis 25 7.5 Projections 27 7.5.1 Projected Profit and Loss 27 7.5.2 Projected Cash Flow 28 7.5.3 Projected Balance Sheet 30 7.6 Business Ratios 30 7.7 Hourly Labor Schedule 32 7.8 Weekly Sales Projections 32 1.0 Executive Summary The Traditional Home-Style Restaurant ( THR ) will be a moderately priced 86 seat restaurant offering family style food and service.. Table 7.2 Start-Up Costs Start-Up Expenses Amoun