Market Analysis Powerpoint Presentation


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Business Negocio Internet economy economía product producto Research Investigación market mercado Business Economics Negocios económicos Value Valor Market (Economics) Mercado (Economía) Innovation Innovación Target Market Mercado objetivo Market Analysis Análisis de mercado Value Proposition Propuesta de valor

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Secondary research: internet, printed documents • Benchmark against existing products and companies • Look at companies who have recently failed • Sources: Frost and Sullivan, ISIS, data monitor reports, SEC filings/10k/annual reports Market Analysis: Primary Research SURVEYS AND QUESTIONNAIRES • Use Google Survey or Survey Monkey • • https://www.google.com/insights/consumersurveys/home https://www.surveymonkey.com • Decide on questions and response matrix • Should be specific, not for general information gathering • Distribute in many ways (social media, emails, word of mouth) to potential users – avoid bias Market Analysis: Primary Research INTERVIEWS Provide in-depth expert information In-person, emails, phone calls Key opinion leaders: internet, personal connections, conferences, published literature Identify pain points Ask why questions OUR ADVANTAGES Typical response rate: 5-10 Use academic email, network and reputation: 15-17 Silicon Valley Culture helps (but avoid BIAS ) TO OBTAIN A REPRESENTATIVE SAMPLE: START ON DAY 1 Due Diligence 1..

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