Plantilla de análisis de la competencia Google Docs plantillas, contratos y formularios.
How to perform a Competitor Analysis Template in Google Docs
Using Google Docs to create a Competitor Analysis template is straightforward and convenient. Follow these steps to get started:
Access Google Docs:
Open your web browser and visit Google Docs at docs.google.com. Log in to your Google account if you haven't already.
Open a New Document:
To start a new document, click on the "+ Blank" option to open a blank page. Alternatively, you can use a pre-made template by clicking "Template Gallery" and selecting a Competitor Analysis template if available.
Customize the Document:
Enter the necessary information for the Competitor Analysis template, including:
- Title: Begin with a clear and concise title, such as "Competitor Analysis" or "Market Competitor Overview."
- Introduction: Write a brief introduction explaining the purpose of the analysis and what you aim to achieve.
- Competitor Profiles: Create sections for each competitor you are analyzing. Include the following details for each:
- Company Name: The name of the competitor.
- Overview: A brief description of the competitor, including their history, mission, and vision.
- Products/Services: A detailed list of the products or services they offer.
- Market Position: Information about their position in the market, including market share, target audience, and geographic reach.
- Strengths and Weaknesses: An analysis of their strengths and weaknesses, including any competitive advantages they may have.
- Marketing Strategies: Insights into their marketing strategies, including advertising, social media presence, and promotional tactics.
- Pricing: Information on their pricing structure and any notable pricing strategies.
- SWOT Analysis: A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for each competitor.
- Comparative Analysis: Create a section to compare all competitors based on key metrics. Use tables or charts for a clear visual representation.
- Conclusion: Summarize the findings and provide actionable insights or recommendations based on the analysis.
Format Your Document:
Set up the document with the appropriate formatting. Adjust the font style, size, and color using the toolbar at the top. To customize page margins and orientation, go to "File" > "Page Setup."
Insert Elements:
To add tables for organizing data, go to "Insert" > "Table" and select the desired size. You can also insert charts or graphs to visualize data by going to "Insert" > "Chart."
Save Your Document: automatically saves your work as you type. For added security, you can manually save by clicking on "File" > "Save" or using the keyboard shortcut (Ctrl + S on Windows, Command + S on Mac).
Collaborate and Share:
One of the significant advantages of using Google Docs is the ability to collaborate in real-time. Click the "Share" button in the top-right corner to invite collaborators via email. You can grant them permission to view, comment, or edit the document.
Google Docs keeps track of changes, making it easy to review and edit revisions. Go to "File" > "Version history" > "See version history" to view and restore previous versions of your document.
Once your Competitor Analysis template is complete, download it in different formats by going to "File" > "Download." To print your document, select "File" > "Print."
Close and Exit:
When you're finished, close the document or tab. Google Docs automatically saves your changes, so there's no need to worry about losing your work.