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What is a retail sales associate?

Provides assistance to customers in choosing products. Shares product knowledge with customers, engages customers in suggestive selling, and drives sales. Provides a warm welcome to customers.

Assisting in daily store operations, answering questions, and assisting customers while shopping is the job of a retail associate. As a member of this team, you represent the retail brand and play a key role in the success of the store.

It is also possible to refer to retail associates as sales representatives or sales associates. A retail sales associate is a person who helps customers buy items from a store.