Retail Sales Letter

• Write a text and imagine like you are a customer;
  
• Start with a striking statement or an interesting question;
• Immediately clear about your company, introduce products/services in an attractive way;
  
• The structure is standard: introduction, body, and conclusion, but you must apply AIDA ; principles (Attention – Interest – Desire – Action);
  
• Use a comfortable to read conversation style;
  
• Offering a gift or a bribe for those continuing reading or listening and stimulate desire;
  
• Use headlines to capture the attention of customers and get readers interested;
  
• Educating & convincing the prospective buyer.
  
• Use short clear sentences and compose the text in short paragraphs;
  
• Cite a quotation of a well known person that your customers respect;
  
• Using the “you are special” approach;
  
• Brief, preferably one page in length;
  
• Edit and re-edit your text until it’s satisfying for 110%;
  
• Clean, error-free, and easy to read;
• Structured and written to highlight your organizations' strengths;
  
• Make the offer only temporary or limited available to create scarcity (limited time offer, limited quantity offered, discount only today, etc);
• Consider creating 'video sales letters' of 8-12 minutes and promote them online;
  
• End with a strong offer and call to action.

Using this Sales Letter template guarantees that you will save time, cost and effort and enables you to grow the business faster! As you have just read, one of most important parts of the sales letter, is to keep the attention and build to a call to action, while provide sufficient education, correction achieved & the desire created that will all be in vain if the conclusion does not induce or motivate the reader fall a definite course of action. The conclusion calls for instant actions by the customers. After downloading and filling in the blanks, you can easily customize e.g. visuals, typography, details, and appearance of your Sales Promotion Letter. 

Download this example of sales letter for product template now