Standard Likert Scale Survey
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Business Unternehmen survey Umfrage data Angaben From Von Scale Rahmen 7 Likert Scale Survey 7 Likert Scale Umfrage Likert Scales Waage
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My U of C Somewhat disagree Neither agree nor disagree Somewhat agree Strongly agree MSc PhD MSc PhD MSc PhD MSc PhD MSc PhD 0 2 1 3 2 1 4 2 1 0 0 25 13 38 25 13 50 25 13 0 0 2 1 1 4 2 3 2 0 1 0 25 13 13 50 25 38 25 0 13 0 0 2 4 4 4 2 0 0 0 0 0 25 50 50 50 25 0 0 0 Q3.. Mann‐Whitney U Distribution Critical Values Likert Scales 6 Page CPSC 681 – Topic Report Dane Bertram Likert Scale Strengths: • simple to construct • likely to produce a highly reliable scale • easy to read and complete for participants Likert Scale Weaknesses: • central tendency bias ‐ participants may avoid extreme response categories • acquiescense bias ‐ participants may agree with statements as presented in order to “please” the experimenter • social desirability bias ‐ portray themselves in a more socially favourable light rather than being honest • lack of reproducibility • validity may be difficult to demonstrate ‐ are you measuring what you set out to measure Glossary: inter‐quartile range • the difference between the 3rd quartile (Q3) and the 1st quartile (Q1) the middle 50 of the data 1.. quartile • any of three values that segment sorted data into four equal parts First quartile (Q1) cuts off the lowest 25 of the data Second quartile (Q2) is the same as the median Third quartile (Q3) cuts off the highest 25 of the data range • difference between the largest and smallest value in a set of data statistical independence • the occurrence of one event makes it neither more nor less probable that the other event occurs two‐tailed test • interested in the difference as well as the direction of the difference unidimensional • measures only a single underlying trait Resources: Likert scale – Wikipedia, the free encyclopedia (http://en.wikipedia.org/wiki/Likertscale) • good overview of the method serves as a good jump‐off page for finding out more about specific analysis methods, related scales, and background information Likert Scale – Dr. Del Siegle’s home page, Neag School of Education, Un
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