When you want to write a persuasive message, the key to be engaging and convert visitors to achieve your goals, is that the content attracts attention, intrigues, informs, convinces, or calls to action. Persuasive messages can be successful, if they meet the demands of the reader, in terms of: reason vs emotion. Every piece of content has elements of:
- Ethos, or credibility;
- Pathos, or passion and enthusiasm; and
- Logos, or logic and reason.
In order to be persuasive, it's important to make a powerful mix of the above. By only focusing on reason with cold, hard facts and nothing but the facts, you may or may not appeal to your audience.
People make decisions on emotion as well as reason, and even if they have researched all the relevant facts, the decision may still come down to impulse, emotion, and desire.
On the other hand, if your persuasive message focuses solely on emotion, with little or no reasoning, it may not be taken seriously. Avoid using too many abstract terms, because not everybody is capable to understand these. If you wish to be persuasive in your writing, make sure your content contains all the elements, and don't expect your audience to fill in the blanks. The more concrete you are, the more it helps your readers to make sense of your message and the product or service.
Finally, if your persuasive message does not appear to have credibility that backs up the arguments, the message may be dismissed entirely. This sample Persuasive Essay covers the most important topics that you are looking for and will help you to structure and communicate in a professional manner with those involved.