Sample Market Analysis And Marketing Plan

How to create a professional market analysis and marketing plan? Do you need a market analysis and marketing plan template? Our market analysis and marketing plan template is designed to help you analyze market trends, identify target customers, and create a plan for reaching customers. Download our sample template now and get started for your analysis.

Great marketing efforts can make a business! However, the opposite is also true. Take your business and marketing seriously right from the start and in every detail! Therefore, we recommend you to check out this Sample Market Analysis and Marketing Plan. This marketing template will capture your audience's attention, no matter if it's your Management Team or your customers you will have to present it to. After downloading and filling in the blanks, you can easily customize e.g. visuals, typography, details, and appearance of your document. This enables you to finish it much faster.

Why? Adequate communication is essential within and between companies, to have truthful and accurate information exchange to ensure management and staff can make the correct decisions.

• Biking is a simple, low-impact means of exercise, which people of all ages can enjoy
• Sells a variety of high-quality specialty bikes, namely mountain, road, comfort, hybrid, and children’s bicycles
• Provides excellent customer service including bike fittings, training and instruction on proper use, safety tips, and repair
• Sells a wide variety of bicycle accessories and parts
• The only bicycle specialty retailer
• Conveniently located on Main Street, where there is sufficient foot traffic
• Owners have extensive experience in retail sales and the bicycle industry Weaknesses
• Prices are relatively high
• Challenges of the seasonality of the business
• Access to Capital Opportunities
• Increasing trend of active lifestyle
• The area is experiencing population growth
• The State Government has budgeted significant money for the construction of bicycle-specific facilities such as bike paths and road improvements
• Local university located 3 miles from retail store Threats  Online bicycle sales as well as catalog sales and service  Price pressure from mass merchants and large discount chains
• Fluctuations in the economy that affect discretionary spending Analysis of the competition Cycle-Rama’s current local competition includes the following