Market Gap Analysis
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Recommendations Given the high probable likelihood that Baltimore’s innovation community would become future users of a proposed innovation “Hub” based on survey responses (85 ) and Town Hall Meeting discussions, Facility Logix recommends that the Innovation Alliance, The Abell Foundation, and other leaders move forward with the following: Discussions with key stakeholders in the Baltimore business community to include: the Mayor’s office the Baltimore Development Corporation (BDC) the GBTC TEDCO the ETC and others to determine the most beneficial partnership for advancing the “Hub” concept If an opportunity exists to pursue a strong partnership with the ETC, the “Hub” should look to leverage the brand recognition and strong historical track record of the ETC in a converged strategy moving forward resulting in a stronger initial brand for the proposed new organization Further engaging volunteers from the community of users to further develop the design of the proposed “Hub” including actual physical design, as well as components of what the proposed “Hub” offers the community, including the naming of the facility Development of a business plan and model that will address: o o o o o o Development costs to renovate a facility like the “car barn” and surrounding property to accommodate the proposed “Hub” Development timeline to achieve re-development of a facility like the “car barn” Development and testing of an operational business model for the proposed “Hub” Financing requirements as required to support either capital costs and operational needs as identified in the development of the business model Organizational structure, leadership and staffing plan and Branding and marketing approach Pursue a strategy that allows the proposed “Hub” to forego concentrating on specific technology sectors or business opportunities while maintaining a continually evolving model that is grounded in a socially organized fashion Adopt enough structure and “governance” to
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