Annual Brand Marketing Plan
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Great marketing efforts can make a business! However, the opposite is also true. Take your business and marketing serious right from the start and in every detail! Therefore, we recommend you to check out this Annual Brand Marketing Plan. This marketing template will capture your audience's attention, no matter if it's your Management Team or your customers you will have to present it to. After downloading and filling in the blanks, you can easily customize e.g. visuals, typography, details, and appearance of your document. This enables you to finish it much faster.
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Sneak preview:
Building a Brand Plan for Marketing Joseph Frost KreativElement.com What is Marketing • Marketing is NOT advertising or sales • Marketing is the Science of Sales • Knowing your Audience • Identifying Needs and Wants • Positioning your Product or Service • Justifies Advertising and Drives Sales What is Branding • Your Brand is Your Story • Told by others • Shared by others • Perceived by others • Branding is your reality Brand Plan • Establish Brand Equity • Leverage Your Brand • Create Brand Share • Brand ROI Brand Equity • Your Story: Values, Vision and Mission • Positioning Statement • Value Proposition • Brand Promise: Tag Line Brand Equity Chart Mission Vision Core Values Why you’re doing what you do – The big picture goal: have to be able to “see it” in your mind’s eye 4-5 beliefs – never compromised everything you do gets measured against Positioning Statement A 1-2 sentence description of How you do what you do and for whom (ie- what markets.) Value Proposition One sentence which conveys to others the Value you provide to your customers..
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