Insurance Sales Letter

• Write a text and imagine like you are a customer;
  
• Start with a striking statement or an interesting question;
• Immediately clear about your company, introduce products/services in an attractive way;
  
• The structure is standard: introduction, body, and conclusion, but you must apply AIDA ; principles (Attention – Interest – Desire – Action);
  
• Use a comfortable to read conversation style;
  
• Offering a gift or a bribe for those continuing reading or listening and stimulate desire;
  
• Use headlines to capture the attention of customers and get readers interested;
  
• Educating & convincing the prospective buyer.
  
• Use short clear sentences and compose the text in short paragraphs;
  
• Cite a quotation of a well known person that your customers respect;
  
• Using the “you are special” approach;
  
• Brief, preferably one page in length;
  
• Edit and re-edit your text until it’s satisfying for 110%;
  
• Clean, error-free, and easy to read;
• Structured and written to highlight your organizations' strengths;
  
• Make the offer only temporary or limited available to create scarcity (limited time offer, limited quantity offered, discount only today, etc);
• Consider creating 'video sales letters' of 8-12 minutes and promote them online;
  
• End with a strong offer and call to action.

• Find a photo of you and your family. Look at it. Now imagine yourself out of that picture
• What is going to happen to your family?
• You work hard to provide, for your family, to see, to it that they get the very best.
• Let us work with you to make certain that your family continues to get the best even if you are no longer there to provide for them.
• For last {{number}} years our company has helped the {{community}} face life’s hardest moments. Let us help you now. Why not have a talk with us? Please use the enclosed reply and or give us a call at {{Phone Number}} today.
• Are you paying too much for insurance? 
• Your car costs you plenty – to buy, to run and to service. Why pay more than you should for insurance?
• We would like to help you cut your insurance costs now.
• {{Company Name}} is an independent full service automobile insurance agency dedicated not only to finding you the lowest priced auto insurance but the coverage that is tailor made for you, the courage that gives you what you want.
  
• Nothing more. Nothing less.
• {{Company Name}} has secured the community of your town for {{number}} years. We would be pleased to add you to our family of satisfied customers. Folks who would not think of paying more than necessary to insure their cars.Today.
•  Why not let us help you? Use the enclosed reply card or give us a call at {{Phone Number}}

Therefore we invite you to check out and download our basic or advanced sales templates. They are intuitive and in several kinds of formats, such as: Google Docs, Google Sheets, PPT, PDF, Word docx, etc. After downloading and filling in the blanks, you can customize every detail, typography, font size, and appearance of your sales letter and finish in minutes. 

Using this Sales Promotion Letter template guarantees that you will save time, cost and effort and enables you to grow the business faster! As you have just read, one of most important parts of the sales letter, is to keep the attention and build to a call to action, while provide sufficient education, correction achieved & the desire created that will all be in vain if the conclusion does not induce or motivate the reader fall a definite course of action. The conclusion calls for instant actions by the customers. After downloading and filling in the blanks, you can easily customize e.g. visuals, typography, details, and appearance of your Sales Promotion Letter.

Download this set with several engaging Sales Promotion Letter templates now!