Web Copywriter Job Description
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Essential Duties and Responsibilities: Creates, proofs and posts web copy and online marketing efforts Ensures web content is written and presented in a format that meets Web usability standards and is consistent with design guidelines and brand image Creates concise communications which gets to the point, tells a story in simple words, and persuades people to take action Researches, interviews and analyzes to gather information Organizes complicated content into logical, meaningful flows of information Coordinates off-line marketing copy with creative effort of on-line presentation Partners with Web team members, news writers, program directors, marketing employees, graphic designers and others in the college to develop content in a collaborative environment Performs other duties as assigned Knowledge, Skills and Abilities: Knowledge and understanding of College organization, goals, and objectives, and policies and procedures Knowledge of Web usability standards and practices Possess thorough knowledge of the English language, grammar, spelling, punctuation, and usage Possess outstanding communications skills, verbal and written Possess outstanding written, editorial, listening, and research skills Familiarity with AP Style Possess understanding of requirements unique to online writing, including metadata and search engine optimization Possess skills in desktop productivity application for production of marketing documentation such as Microsoft Word, MS PowerPoint, Adobe Acrobat, and HTML required Possess strong organizational skills, including the ability to handle multiple assignments and tasks while meeting deadlines Ability to work in a multi-ethnic and multi-cultural environment Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job..
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