Startup Marketing Plan
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Great marketing efforts can make a business! However, the opposite is also true. Take your business and marketing serious right from the start and in every detail! Therefore, we recommend you to check out this Startup Marketing Plan. This marketing template will capture your audience's attention, no matter if it's your Management Team or your customers you will have to present it to. After downloading and filling in the blanks, you can easily customize e.g. visuals, typography, details, and appearance of your document. This enables you to finish it much faster.
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Key words Marketing, competitors, analysis, objectives, tactical decisions TABLE OF CONTENTS ABSTRACT PREFACE ..............................................................................................................................1 1 INTRODUCTION ..........................................................................................................5 1.1 Company background .................................................................................................5 1.2 Purpose of the marketing plan.....................................................................................6 1.3 Organizational mission statement ...............................................................................6 2 SITUATIONAL ANALYSIS .........................................................................................7 2.1 Current products/services ............................................................................................7 2.2 Current target market ..................................................................................................8 2.3 Current distribution network .....................................................................................10 2.4 Current competitors ...................................................................................................11 2.4.1 Competitors’ strengths and weaknesses ................................................................14 2.5 Current financial conditions ......................................................................................15 2.6 External forces ..........................................................................................................16 2.7 Summary ...................................................................................................................19 3 MARKETING STRATEGY AND OBJECTIVES ......................................................20 3.1 Marketing strategy ..........................................................
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