Australian Content Marketing
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51 13 2 1 Not At All Effective 0 10 20 30 3 40 50 60 70 80 90 100 Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA SponSored by 4 VIEW SHARE AT-A-GLANCE For-Profit (B2B+B2C) Content Marketers At-A-Glance Australia North America United Kingdom Has a documented content strategy 52 43 42 Has someone who oversees content marketing strategy 74 72 71 Producing more content than one year ago 81 72 76 Average number of tactics used 13 13 14 Average number of social media platforms used 5 6 6 Percent of marketing budget spent on content marketing 27 29 31 Plans to increase content marketing spend over next 12 months 69 58 56 Challenged with producing enough content 44 53 46 Challenged with producing engaging content 41 47 44 Challenged with producing a variety of content 41 38 33 Challenged with lack of budget 38 41 38 Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA SponSored by 5 VIEW SHARE STRATEGY 52 of Australian marketers have a documented content strategy.. 70 64 60 49 48 28 27 Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA 9 VIEW SHARE Games/Gamification 18 16 Virtual Conferences Podcasts Print Newsletters 20 Books 30 Licensed/Syndicated Content Digital Magazines 30 30 Annual Reports eBooks 32 31 Mobile Apps 34 Print Magazines Branded Content Tools Webinars/Webcasts Mobile Content Research Reports Infographics Microsites Online Presentations In-person Events Case Studies Videos Articles on Other Websites Blogs eNewsletters 0 Social Media – Other than Blogs 20 Articles on Your Website 40 White Papers 45 43 43 42 41 39 Australian (64 ) and UK (69 ) marketers use in-person events less frequently than North American (74 ) marketers do..
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