Bar Business Plan
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The Opportunity Merrill Lynch in its Wine Market’s Councils 2005 report states: “The two million case level was surpassed in 2000, and growth has continued through 2004, with an all time record 243 million cases of table wine consumed in the US and adult per capita consumption at a new record of 2.77 gallons.” In the same report, Merrill Research concludes that, “demand for table wine in the US is today surging more strongly than any time since the late 1970’s and immediate prospects for continued growth are favorable.” The Adams Beverage Group reports, “French per capita consumption for 2003 at 12.8 gallons.” Tastes predicts that the American consumer thus has plenty of room to grow into the ranks of the French consumer.. Application) Mar 31, 2006 (NLT) Liquor License Hearing Jun 14, 2006 Building Permit Jun 14, 2006 (NLT) Construction Begins Jun 15, 2006 (NLT) Grand Opening Aug 1, 2006 (Estimated) Mar 24, 2006 Phase One - Unit Two TASK DATE Site Selection Mar 1, 2007 Liquor License Hearing Apr 15, 2007 Construction Begins Apr 16, 2007 Grand Opening Jun 1, 2007 If purchasing existing location then no hearing is necessary Phase One - Unit Three TASK DATE Site Selection Jan 31, 2008 Liquor License Hearing Mar 14, 2008 Construction Begins Mar 15, 2008 Grand Opening May 1, 2008 If purchasing existing location then no hearing is necessary Phase Two – Franchising TASK DATE Program Development Nov 1, 2008 UFOC – Disclosure Document Dec 15, 2008 Marketing Plan Dec 15, 2008 Implementation Jan 1, 2009 1st Franchise Agreement May 1, 2009 1st Franchise Unit Grand Opening Oct 1, 2009 V.. Competitive Landscape: Casual Dining Outback Steakhouse Applebee’s Brinker Darden Key Numbers Annual Sales ( mil.) 3,601.70 1,216.70 3,912.90 5,278.10 Employees 80,000 32,260 108,500 150,100 Market Cap ( mil.) 3,120.60 1,738.70 3,436.30 6,036.70 Gross Profit Margin 18.48 27.63 -9.38 22.81 Pre-Tax Profit Margin 6.15 12.88 6.44 8.38 Net Profit Margin 3.56 8.38 4.45 5.89 Return on Equity 11.10 2
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