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Marketing Plan Allie Gardner Marketing Principles 10/9/2011 Executive Summary Cup of Cake Café will be a small entrepreneurial bakery located in Granby, Colorado.. This bakery will start by offering a variety of options, from simple flavors like chocolate and vanilla, to more decadent ones such as red velvet and German chocolate cake as well as different kinds of frostings, and numerous decoration styles for all types of occasions.. Doing so will not only increase the number of consumers that will be able to access the business, but will also allow Cup of Cake Café to determine appropriate locations for opening more successful bakeries, based on the areas from which the most orders are placed.. In order to safely ship the cupcakes and keep their integrity, the company will use packaging designed to secure each individual treat and ensure the cupcakes will arrive at their destination looking exactly as they do when they are sent.. Before Cup of Cake Café can open, it will first have to make multiple investments including the building in which it will work out of, equipment and supplies for baking, furniture for the seating area, and a vehicle for the catering service..