Marketing Plan In Word

The WPLS Marketing Plan encapsulates our sector and community knowledge with particular focus on: Building and maintaining up-to-date collections Providing access to information from around the world Providing access to technology and the Internet By delivering education programs for all target groups Establishing stronger relationships with key stakeholders, including local schools and community groups Understanding and planning our resource needs (financial and human) Obtaining and utilising user and non-user feedback, evaluation and survey information/research to improve our responsiveness and inform forward planning.. Target Markets Market Analysis (Example) Potential Customers Growth 2005 2006 2007 2008 2009 CAGR General Community 30 130,000 169,000 219,700 285,610 371,293 30.00 Students 50 25,000 37,500 56,250 84,375 126,563 50.00 CALD 20 50,000 60,000 72,000 86,400 103,680 20.00 Total 30.88 205,000 266,500 347,950 456,385 601,536 30.88 Compound Annual Growth Rate Market Geographics As a library service we don t have the flexibility to offer all our services outside our local government area.. We plan to use our combined effort to: Establish a stronger relationship with our local community, community groups, schools, other education providers, neighbouring library services, the State Library of NSW and our Council Develop an organisational resource plan - both financial and human resources to better inform our Council and to increase our ability to receive more funding Develop and re-develop new and existing programs and activities Develop and manage our collections We will achieve these strategies by: Undertaking (regular) reviews of services, programs and collections Regular survey of customer and other stakeholder needs Developing accurate and monitored collection profiles Update and monitor the WPLS Collection Management Policy Development of a customer service charter and service level agreements.. Contact and communication with teachers/lectu