Digital Marketing Specialist Resume
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AREAS OF EXPERTISE – Layout Designs – Campaign Budget Administration – Digital Program Execution – Lead Generation – Website Strategies – Social Media Management – Digital Communications – SEO / SEM – Digital Touchpoints Management – Effectiveness Measurements – Marketing Automation Strategies – External Social Media Support KEY ACHIEVEMENTS • Increased the company’s online presence by 58 through strategically planned and executed digital marketing campaigns • Implemented a large social media campaign, increasing the company’s market share by 62 in the industry • Consistently met lead-generation targets through development and implementation of organic SEO initiatives • Trained 15 communication officers in handling social content and development of social media campaigns PROFESSIONAL EXPERIENCE Digital Marketing Specialist QUALIFACTS, Whitewood, SD (08/2009 – Present) • Plan, design, develop and execute web, SEO/SEM, email and social media campaigns according to the specific needs of the company • Design and build company’s social media presence through execution of well-placed strategies • Develop and oversee implementation of design layouts of communications including presentations and newsletter • Execute national digital programs and campaigns such as online advertising and website strategies • Lead ongoing management if digital touchpoints and handle social media pages according to company policies Digital Marketing Specialist TRY LLC, Whitewood, SD (11/2005 – 08/2009) • Evaluated emerging technologies and provided thought leadership for adoption where appropriate • Handled digital marketing and production campaigns according to each project’s specific requirements • Measured and reported performance of all digital marketing campaigns to ensure that they meet ROI and KPI directives • Evaluated end to end customer experiences and provided provisions for modifications • Assessed emerging technologies and provided recommendations for adoption where required Digi
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