Marketing Sales

Include, for example, a discussion of the kinds of customer groups that you already have orders from or that will be targeted for initial intensive selling effort and those targeted for later selling efforts how specific potential customers in these groups will be identified and how they will be contacted what features of the product or service, such as service, quality, price, delivery, warranty, or training, will be emphasized to generate sales if any innovative or unusual marketing concepts will enhance customer acceptance, such as leasing where only sales were previously attempted and so forth.. • Discuss pricing strategy, including the prices to be charged for your product and service, and compare your pricing policy with those of your major competitors • Discuss the gross profit margin between manufacturing and ultimate sales costs and indicate whether this margin is large enough to allow for distribution and sales, warranty, training, service, amortization of development and equipment costs, price competition, and so forth, and still allow a profit..