Real Estate Broker Marketing Plan
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Sneak preview:
o Full exposure on hundreds of national websites promoting your home o Show property to all interested buyers o Review all buyer comments and feedback o Make changes and adjustments if needed o Contact you weekly with updates, results and feedback o Review recent market changes and updates in the area o Schedule an Open House if applicable o Complete a pre-open house marketing campaign o Set up property before Open House o Review Open House results and feed back o Prepare and review monthly market update o Make recommendations based on the latest data PHASE 3 – SALE AND CLOSING o Prequalify all potential buyers when possible o Eliminate bargain-hunters and non-qualified buyers when possible o Receive and review all Offers to Purchase contracts submitted by buyers or buyers’ agents o Determine the best negotiating position o Review all offers in detail with you o Negotiate the highest price and the best terms on your behalf o Have all purchase contracts signed by all parties and deliver you all copies o Promptly record buyer’s deposit in escrow account o Obtain buyer pre-qualification letter from lender o Provide buyer and/or buyer agent with all applicable contracts, disclosures and documents for signatures o Schedule and supervise all property inspections o Review all inspection results with you and make suggestion regarding any repairs needed o Change MLS status to “SALE PENDING” o Contact the lender weekly to ensure timely loan processing o Coordinate property appraisal provide comparable sales data o Review the appraisal results with you o Coordinate to assure all contracts, escrow documents, title insurance, and property insurance is processed o Review property tax payoff and mortgage payoff through escrow o Coordinate closing process with buyer agent and/or buyer o Schedule and supervise the final buyer walk-through inspection o Update all closing forms as needed 6 Review any prorations such as HOA, utilities, property tax, etc..
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